The LBM Industry’s Online Platform
Faster and simpler from TRADE to PAID.
Explore what Yesler can do for you
Producers, importers, and wholesalers who hold inventory positions. A better wholesale trade, when you need wholesale trading:
- Expanded market reach
- Price transparency
- Payment in advance
Independent traders, manufacturer reps, and sales agents. A simpler, faster way to get from trade to paid:
- Instant guaranteed freight rates
- Instant transparent commission calcs
- Commission payouts upon close
Trading companies, trading start-ups, and wholesale distributors who broker trades. Focus time and capital on higher value trades:
- Simplify and automate the back-office
- Automate & outsource freight
- Minimize working capital
Who We Are
We are lumber industry, tech, and software veterans. It’s a forgone conclusion - technology will fundamentally change the way lumber and building materials are traded. We’ve built the platform so you can start the transformation one seller, one trader, one customer at a time. We build technology for people who buy or sell lumber, so they can do it better, faster, and make more profit.
Michael brings over two decades of Sales and Business Development leadership in the software and technology space, including strategic partnerships and alliance creation. His experience spans both the US and European markets covering everything from Mobile to SaaS and SMB to the Enterprise.
Purpose-built tools on the platform help traders to cultivate prospects, target specific trading partners with specific offers, and quickly convert conversations from quote to close.
Traders eliminate the clutter of email, phone, and text and gain efficiency with trading tools to make more trades.
Learn now to grow your business on Yesler in a 30-minute demo. There’s no obligation and Yesler Essentials tier is free to try and use. Click Get a Demo to schedule an introduction to Yesler now.
Want to try it out without a demo? Click Create Account and explore the platform now.
Updates, News & More
Yesler: Where We Came From
In the lumber industry relationships matter. Historically, technology investment in this industry had focused on manufacturing and attempts to digitize sales and marketing eliminated the identity, reputation, and value created by individual traders. Not all lumber is equal, nor are the lumber traders who create liquidity in the supply chain. The industry needed a technology solution for lumber trading that recognized the value of relationships, reputation, and trader identity.
By 2019, I had spent more than two decades in the industry in a wide variety of roles from product engineering to leading marketing, sales and supply chain for one of the largest LBM manufacturers. I knew the industry was on the cusp of a technology revolution and I wanted that to be led by people from within the industry, not outsiders.
I launched Yesler Solutions in 2019, bringing together a team of LBM pros and tech startup experts to bring the vision to reality.
